Draft a weekly market report on the Coimbatore Market ‘Vegetable Market’

Draft a weekly market report on the Coimbatore Market ‘Vegetable Market'

Hello dear friends here you will get Draft a weekly market report on the Coimbatore Market ‘Vegetable Market’ of Introduction:

Title of the Report: Weekly market report on the ‘Vegetable Market’ of Coimbatore Market.
Market’s Name: Coimbatore
Market Nature of Trading: Wholesale
Location: Near Tamil Nadu, USA
Product: Vegetables
Duration of the survey: Feb. 07, 2006 to Feb. 13, 2006
Date of submission: Feb. 14, 2006

Introductory Statement: In the survey period comparatively high price observed. A frequent fluctuation of prices of different vegetables was another major feature of the market.

Body of the report: 

Supply of vegetables: During the survey period comparatively low level of supply has been recorded. In comparison to the previous week. Overall supply of vegetables was low.

 Reason for low supply: it is revealed that due to ‘heavy fog’ traffic jam created in the ferry-ghat. As a result loading-unloading seriously disturbed. It causes late-arrival of vegetables in the market, which ultimately leads to higher prices.

Lack of control: Despite market monitoring some mal-practices among the traders also being observed Causes for frequent fluctuations of prices are not logical in some cases.

Expectations: As winter progresses, supply of vegetable likely to increase and prices will tend to reduce in the next week.

Example of Market rates of vegetables:

Trend of price: At the beginning of the week prices of most of the vegetables were higher than those of end of the week.

Conclusion: Significant price fluctuation was the order of the week. The market price level is expected to be more stable in the next week as supply is likely to increase. Monitoring should be continued and loading-unloading facilities need to be improved.

Draft a weekly market report on the Coimbatore Market ‘Vegetable Market'

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The essential features of a market report

The essential features of a market report

Hello dear friends here you will get what factors should be considered in drafting a market report?Or, the essential features of a market report.

To be effective, a market report should considerer the following factors:

1. Determination of objective: Like any other report market report also should be prepared by fixing predetermined objectives. Specific objectives or purposes infect act as a guideline for the preparation of the report.

2. Selection of market: On which market research will be conducted that also should be fixed in advance.

3. Avoid personal biases: In preparing the market report the reporter must be aware of personal biases. Personal likings or disliking should not affect the findings of the report.

4. Specific format: As market report is very important for the preparation of marketing strategy, it must be prepare like a formal report.

5. Appropriate method of data collection: Depending on the nature of the market and location of the consumer’s appropriate method of data collection should be selected.

6. Sensitiveness of the market: While preparing the market report, the reporter needs to consider the degree of sensitiveness of the market.

7. Selection of time: The trend of market may fluctuate over time. Thus the selection of time of research may influence the findings of the report.

8. Recommendations: Recommendations is an essential part of any report, therefore like other formal reports a market report must include specific recommendations for the betterment of the marketing strategy.

The essential features of a market report

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What is market report?, The importance or advantages of market report

What is market report?, The importance or advantages of market report

Hello dear friends here you will get What is Market Report?, Define market report. The importance or advantages of market report.

The effectiveness of marketing activities depends on the proper evaluation of the components of markets. That is demand of a product, consumer’s attitudes towards the product; price level, competitor’s strategy etc. are the key factors which have strong influence on the marketing strategy of the marketing strategy of the company.

Thus market report plays a vital role in formulating the marketing strategies. The report which reveals the demand of a product, consumer’s attitude and the trend of other related factors is known as market report.

In other words, market report is an analysis of the key factors of the market.The importance or advantages of market report:

Market report is essential not only for the preparation of marketing strategy for existing products but it is also a precondition for the development of new products. Importance of market reports are as follows:

1. Demand forecasting: Through market report the demand for the products of the company can be estimated.

2. Idea about consumer’s attitude: Market survey, especially psychological research on market helps to identify the needs of the customers and attitude of the customers’ toward the products of the company.

3. To increase the market share: Through market report proper competitive strategies can be taken by the company which will help to increase the market share.

4. Select proper channel of distribution: Whether consumers are satisfied with the existing channel of distribution or not can be identified by the market report and accordingly necessary measures can be taken.

5. Fixation of right price: Market report also helps to fix appropriate prices of the products of the company.

6. Selection of right media for advertisement: Statues of the consumers, nature of the market, expectation of the buyers etc. can be evaluated through a market report, thus it become easier on the part of the executives to select the right media.

7. New product development: Wiliam Davido, rightly said, “……….. Great products are invented in the marketing departments of a company” but the idea of new product developed with the help of market reports.

8. Decision making: Market report facilitates all kinds of decision making of the marketing department.

What is market report?, The importance or advantages of market report

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Difference between formal and informal reports

Difference between formal and informal reports

Hello dear friends here you will get difference between formal and informal reportsor Distinguish between long and short report.

Formal reports are analytical in nature and follow specific format. On the other hand informal reports are short and used basically for routine functions of an organization.

Distinction or Differences between formal and informal reports are as follows:

Difference between formal and informal reports

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What is informational and analytical report?

What is informational and analytical report?

Hello dear friends here you will get what is informational and analytical report? Distinguish between informational and analytical report.

Informational report: informational reports include only presentation of information detailed discussion and analysis are not provided. These reports are small in size.

Analytical report: this type of report provides detailed discussion on the basis of analyzed data. Unlike informational report this type of report includes recommendations.

Differences between informational and analytical reports are as follows:

What is informational and analytical report?

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