The guidelines for effective speech

Hello dear friends here you will get what are the factors to be considered for effective speech? Or, The guidelines for effective speech. I guess here you will get advantage from this article.
Speaking is an art- but all speakers are not equally expert in the art of speaking. Planed, organized or effective speeches can ensure favorable responses of the audience. Millions of people can be moved by an effective speech. Business executive need to be master in the art of speaking to achieve the organizational objectives.

For effective speech following factor should be carefully considered:
1. Identification of purposes:
First of all purposes of the speech should be clearly identified. Without proper selection of the objectives speeches become meaningless.

2. Analyzing the audience:
The natural of the audience must be evaluated to take proper strategy. Delivering speech in the same style to different types of audience will not be able to achieve its purpose. Thus depending on the very attitude and size of the audience appropriate style of presentation should be determined.

3. Planning the speech:
Like written messages, speeches also should be preplanned. After evaluation the audience the main idea, detailed description and length of the speech must be fixed.

4. Prepare outline:
For speeches especially for long speeches outline should be prepared. Outline of a speech helps the speaker to present the speech in a orderly manner. The chance of omitting major points can be minimized.

5. Careful about the length of speech:
Appropriate length of speech should be determined carefully by considering the purpose of the speech and time available for such speech.

6. Appropriate style:
Another major factor that must be considered for effective speech is the selection of style. Generally a casual style is followed for small audience and more formal style is followed for big audience.

7. Use of non-verbal sign:
To make the speech attractive and to express the meaning clearly one should use non-verbal signs during the speech. That is eye movement; facial expression, gesture and body movements should be used to make the speech more meaningful.

8. Attractive introduction:
Any speech should be started with an attractive introduction. This will help to hold the attention of the audience.

9. Overcoming fears:
It is very important for a speaker to overcome fears to ensure effective speech. Common techniques to overcome fears are as follows: (Thill & Bovee: 1996)

i) Think positively about the audience
ii) Be confident
iii) Take a few deep breaths before delivering the speech.
iv) If your throat is dry, drink some water.
v) Concentrate on your message and your audience not on yourself etc.

10. Ending on positive note:
There is an old saying “All’s well that ends well.” Thus to complete the speech successfully it should be ended with a positive and friendly note.