characteristics of circular letter
Explain the characteristics or features of a circular letter
Unique features a circular letter is as follows:
1. Attractiveness:
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Major goal of circular letter is to obtain the attention of people, thus it must be attractive enough to draw the interest of mass.
2. Courtesy:
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Tone of a circular letter must be courteous.
3. Mutual interest:
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A circular letter must be drafted highlighting the benefits of all the concerned parties.
4. Easy language:
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Language of a circular letter should be easy and ambiguity must be avoided.
5. Conciseness:
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Circular letters follow the principle of ‘little be beautiful’; that is only relevant subjects need to be included in a circular letter.
6. Explain interest/Benefit:
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A circular letter should explain the benefit or interest of the target group in detail.
7. Specific purpose(s):
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A circular letter should be written to serve specific purpose or purposes.
8. Tone of confidence:
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To accomplish the desired goal circular letters should express a tone of confidence.
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