Requirements for Mass Communication

Requirements for Mass Communication

Hello dear friends here you will get What are the Requirements for successful mass communication? or, Requirements for Mass Communication. I guess you will get advantage from this site.

Like other forms of communication, there are some Requirements for effective mass communication preconditions are as follow:

Requirements for mass communication

1. Easy to understand:
The message of mass communication must be easily understandable to the audience.
2. Acceptance:
The success of mass communication largely depends on the acceptance of the message. Thus acceptability needs to be considered. Requirements for Mass Communication.

3. Clear concept:
The sender needs to have clear concept regarding the message to be transmitted.
4. Specific objective:
It is a ‘sin-qua none’ for the success of mass communication. Before arranging the message, specific objective must be fixed. Requirements for Mass Communication,

5. Proper media:
Selection of right media is another precondition for effective mass communication. Depending on the literacy level and expectation of the people, proper media should be selected.

6. Selection of time:
Timing of the mass communication is also an important factor liable for the achievement of goal.
7. Interest of the receiver:
In case of mass communication, for better acceptance the interest of the people should be given priority. Requirements for Mass Communication.

8. Honesty:
Honesty should be maintained throughout the mass communication process.
9. Courtesy:
For desired feedback courtesy should be maintained in case of mass communication.

10. Natural tone:
Any kind of artificial tone should be avoided in mass communication. To prove the honesty and willingness of the sender natural tone need to be followed. Requirements for Mass Communication.

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Objectives of Mass Communication

Objectives of Mass Communication

Hello dear friends here you will get what are the objectives of Mass Communication? and What is Mass Communication? I guess you will get advantage from this site and post here.

Objectives of Mass Communication are as follows:
1. To create awareness:
Mass communication is used to create awareness among the mass people regarding health, sanitation and other matters of public interests.

2. Provide information:
The government or social organization use mass communication provides useful information to large group of people in the same time.

3. For distance education:
Mass communication can be effectively used for distance education.
4. To uplift morale of people:
During flood, famine or any types of natural calamities mass communication is used to uplift the morale of the people.

5. To increase government’s revenue:
To increase the revenue of the government mass communication can play vital role by inspiring people to pay tax in time.

6. To motivate people:
Mass communication is an important tool by which people can be motivated for a particular purpose.
7. Expansion of business:
Business organizations also can use mass communication to expand the volume of the business.

8. Political campaign:
Mass communication is widely used b y the political parties for promoting the acceptance of the party among the mass people.

Mass Communication

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What is Mass Communication?

What is Mass Communication?

Hello dear friends here you will get Define Mass Communication or, what is Mass Communication? and  Features of Mass Communication. I guess you will get advantage from this site and pots.

The world ‘Mass’ means ‘large group of people’. When communication takes place among large group of people then it can be termed as mass communication.

Generally, by ‘communication’, we mean ‘two way communications’, where there are only one sender and one receiver. But in case of mass communication the number of receiver is more than one. Thus it can be stated that, mass communication is that type of communication where information can be transferred to a large group of people in the same time through any media.

In the words of R. P. Molo, “Mass communication is such a process through which any individual, firms or organization and government of the state communication with the people.”

McFarland said, “Mass communication is the process of creating feelings on a particular matter among the general people and transmitting ideas of the sender.”

The concept of mass communication can be depicted by the following diagram:

Mass Communication

Fig: Mass Communication

Finally it can be stated that, mass communication is the way of communication through which message can be informed to a large audience by using mass media.

Features of Mass communication:
Features of mass communication are as follow:
1. More than two parties:
In case of mass communication there are more than two parties engaged in the communication process.

2. Specific objective:
There must be specific objectives of the mass communication.

3. Media:
Like other form of communication mass media also use different Medias for transmitting messages. Usually mass Medias are used for mass communication.
4. Barriers:
In case of mass communication there are also different types of barriers.

5. No immediate feedback:
Unlike other form of communication there is no immediate feedback in case of mass communication.
6. Interest of the receiver:
In mass communication interest of the receiver considered carefully.

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Types of Business Communication

Types of Business Communication

Hello dear guys here you will get the types or Classification of Business Communication. I guess that you will understand what is types of business communication.
Communication is the transfer of ideas and information from one person to another person. It is a bridge of meaning among people so that they can share what they fell and know. By using this bridge, a person can safely cross the river of misunderstanding that sometimes separates people. To make successful communication there are different methods/ ways.

Different types of communication can be depicted by the following diagram:

Fig. 1 : Types of Communication

[Source : Bhuiyan, Jahangir Hossan, Lecture note]

(A) On the basis of location of the receiver :
Depending on the location of the receiver there are two types of communication:
1. Internal Communication, 2. External Communication

(1.) Internal Communication :
Communication among the members of an organization is know as internal communication. That is when executives and employee of an organization communicate each other within the organization then it will be labeled as internal communication.

ORGANIZATION

Fig. 2 : Internal Communication

[Source : S. P. Robbins lecture note]

(2) External Communication:
When executives and employees of an organization communicates or exchanges information with outsiders of the organization then it is called external communication.

Organization

Fig. 3 : External Communication

[Source : Thill and Bovee lecture note]

Formal and Informal Communication :
Both internal and external communication can be subdivided into two types:
i. Formal Communication
ii. Informal Communication

i. Formal Communication :
When information exchanged through formal organization channels by following fixed rules then it is knows as formal communication.

ii. Informal Communication:
Fixed rules and system can not prevent people from talking with each other. Thus the communication that takes place with in and outside of an organization through unofficial lines can labeled as informal communication.

Types of Business Communication

(B) On the basis of media of presentation :
From this point of view communication can be of three (3) types :
(1) Written communication
(2) Oral / Verbal Communication
(3) Non-Verbal Communication

(1) Written Communication:
When information, ideas, or feelings exchange in written form, that is know as written communication. Written communication has it’s own importance and for some particular purposes it has no other alternatives.
(2) Oral / Verbal Communication :
It is a process of communication through words. Verbal communication consists of words arranged in meaningful patterns. Oral communication normally takes place in a face to face situation. It may be formal or informal.
(3) Non-Verbal Communication :
Communication without using words or writings known as non-verbal communication. In other words, non-verbal communication means communication through physical movements and facial expressions. Gestures, posture, eye movements, etc. are examples of non-verbal communication.

(C) On the Basis of Information flow :
Depending on the flow of information there are different types of communication.

(1) Vertical Communication
(2) Horizontal Communication
(3) Cross / Diagonal Communication

(1) Vertical Communication :
When communication takes place between superior and subordinates than it is known as vertical communication. Here flow of information can be of two types:
(i) Downward
(ii) Upward

(i) Downward :
it is the flow of information from higher authority to lower authority.

(ii) Upward :
Here the flow of information goes to higher authority from subordinates.

(2) Horizontal Communication :
This type of communication flows between employees of equal level.

(3) Cross / Diagonal Communication :
Communication across the formal chain of command is known as cross or diagonal communication. In this case executives and employees of different departments and of different levels communicates each other without maintaining the official channels.

(D) Other forms of Communication :
Besides the above types of communication there can be some other forms of communication like mass communication.


Mass Communication :
When communication takes place among large group of people then it can be termed as mass communication. There is no formal system for mass communication, it is situational. For different social and political purposes mass communication can takes place.

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Types of writtencommunication