Requirements for Mass Communication

Requirements for Mass Communication

Hello dear friends here you will get What are the Requirements for successful mass communication? or, Requirements for Mass Communication. I guess you will get advantage from this site.

Like other forms of communication, there are some Requirements for effective mass communication preconditions are as follow:

Requirements for mass communication

1. Easy to understand:
The message of mass communication must be easily understandable to the audience.
2. Acceptance:
The success of mass communication largely depends on the acceptance of the message. Thus acceptability needs to be considered. Requirements for Mass Communication.

3. Clear concept:
The sender needs to have clear concept regarding the message to be transmitted.
4. Specific objective:
It is a ‘sin-qua none’ for the success of mass communication. Before arranging the message, specific objective must be fixed. Requirements for Mass Communication,

5. Proper media:
Selection of right media is another precondition for effective mass communication. Depending on the literacy level and expectation of the people, proper media should be selected.

6. Selection of time:
Timing of the mass communication is also an important factor liable for the achievement of goal.
7. Interest of the receiver:
In case of mass communication, for better acceptance the interest of the people should be given priority. Requirements for Mass Communication.

8. Honesty:
Honesty should be maintained throughout the mass communication process.
9. Courtesy:
For desired feedback courtesy should be maintained in case of mass communication.

10. Natural tone:
Any kind of artificial tone should be avoided in mass communication. To prove the honesty and willingness of the sender natural tone need to be followed. Requirements for Mass Communication.

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What is the importance of Mass Communication?

What is the importance of Mass Communication?

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In the social and economic activates Mass Communication is considered as the major means of communication.

 Importance of Mass Communication

(A) Economic Activates:
Mass communication has immense importance in case of following economic and business activates:
1. Introducing new products:
To introduce new product in the market, prospective consumers need to be informed. Mass media is necessary to inform large group of customers in the same time. Mass Communication.

2. Market survey:
For successful marketing firms need to know the views of consumers. Through questionnaires published in mass media necessary feedback can be obtained from consumers.

3. To combat competitors:
To obtain distinctive advantage over the competitors firms use different types of mass communication. Mass communication is considered as an important strategy to combat competitors.

4. Increase market share:
Different forms of mass communication are also used to increase the market share.
5. Efficient use of national resources:
Government of a country can appeal to the general people for efficient and proper use of natural resources through mass communication.

Mass Communication

(B) Social Activates:
1. To create public opinion:
Mass communication can be used to create public opinion regarding following aspects:
            i. Against Terrorism
            ii. Against Corruption
           iii. Infamous of ethical values
2. Mass Education:
For successful implementation of mass education organized mass communication used through print and audio-visual Medias.

3. For self employment:
Respective departments of the government can take initiative to inspire unemployed people through mass communication for becoming self employed.

In the light of above discussion it can be concluded that, mass communication is an indispensable part of our national life. It is required by both business concerns and government agencies to inform and to inspire the general people regarding any necessary.

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Objectives of Mass Communication

Objectives of Mass Communication

Hello dear friends here you will get what are the objectives of Mass Communication? and What is Mass Communication? I guess you will get advantage from this site and post here.

Objectives of Mass Communication are as follows:
1. To create awareness:
Mass communication is used to create awareness among the mass people regarding health, sanitation and other matters of public interests.

2. Provide information:
The government or social organization use mass communication provides useful information to large group of people in the same time.

3. For distance education:
Mass communication can be effectively used for distance education.
4. To uplift morale of people:
During flood, famine or any types of natural calamities mass communication is used to uplift the morale of the people.

5. To increase government’s revenue:
To increase the revenue of the government mass communication can play vital role by inspiring people to pay tax in time.

6. To motivate people:
Mass communication is an important tool by which people can be motivated for a particular purpose.
7. Expansion of business:
Business organizations also can use mass communication to expand the volume of the business.

8. Political campaign:
Mass communication is widely used b y the political parties for promoting the acceptance of the party among the mass people.

Mass Communication

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What is Mass Communication?

What is Mass Communication?

Hello dear friends here you will get Define Mass Communication or, what is Mass Communication? and  Features of Mass Communication. I guess you will get advantage from this site and pots.

The world ‘Mass’ means ‘large group of people’. When communication takes place among large group of people then it can be termed as mass communication.

Generally, by ‘communication’, we mean ‘two way communications’, where there are only one sender and one receiver. But in case of mass communication the number of receiver is more than one. Thus it can be stated that, mass communication is that type of communication where information can be transferred to a large group of people in the same time through any media.

In the words of R. P. Molo, “Mass communication is such a process through which any individual, firms or organization and government of the state communication with the people.”

McFarland said, “Mass communication is the process of creating feelings on a particular matter among the general people and transmitting ideas of the sender.”

The concept of mass communication can be depicted by the following diagram:

Mass Communication

Fig: Mass Communication

Finally it can be stated that, mass communication is the way of communication through which message can be informed to a large audience by using mass media.

Features of Mass communication:
Features of mass communication are as follow:
1. More than two parties:
In case of mass communication there are more than two parties engaged in the communication process.

2. Specific objective:
There must be specific objectives of the mass communication.

3. Media:
Like other form of communication mass media also use different Medias for transmitting messages. Usually mass Medias are used for mass communication.
4. Barriers:
In case of mass communication there are also different types of barriers.

5. No immediate feedback:
Unlike other form of communication there is no immediate feedback in case of mass communication.
6. Interest of the receiver:
In mass communication interest of the receiver considered carefully.

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What is cross communication?

What is cross communication?

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When executives and employees of different departments communications each other without maintaining formal chain of command then it can be termed as diagonal or cross communication.
In this type of communication, systems of vertical Communication or horizontal communication are not followed. For example, if manager of the finance department communication with the production supervisor breaking the chain of command then it will be diagonal/ cross communication.

Cross communication

Fig: 8 diagonal communication

If we observe the above figure we will be able to understand that, executives of different departments are communication directly with lower level employees of other departments by breaking the chain of command. Cross Communication.


Features of diagonal or cross communication:
1. Do not follow formal chain of command.
2. Quick communication
3. Creates friendly environment
4. Enhance coordination.
5. Increase quality of decision
6. Lack of control.

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Difference between downward and upward communication"

Difference between downward and upward communication

Difference between downward and upward communication

Hello dear friends here you will get distinguish between downward and upward communication. I guess you will get advantage from this site and post.

The difference between downward and upward communication can be presented in the following manner:

 Between Downward and Upward Communication

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What are the different media of upward communication?

What are the different media of upward communication?

Hello dear friends here you will get briefly discuss different forms of upward communication or, What are the different media of upward communication? I guess you will get advantage of different media of upward communication form this site and post.

Widely used media of upward communication are as follows:

1. Reports:
Lower level employees can transmit information to superiors through formal and informal reports.
2. Social gatherings:
In big companies social gatherings are arranged on a regular basis which gives opportunities to the lower level employees to communicate directly with the top management. Upward communication.

3. Suggestions box:
In many companies there is a box kept in a suitable place, in which employees can drop their suggestions and complaints regarding company policies. Upward Communication.

4. Direct contact:
To initiate upward communication employees can make direct contact with the superiors.
5. Counseling:
It is another media of upward communication. In counseling employees can discuss the superiors about their problems. Upward Communication.

6. Questionnaire:
Information can be collected from employees through organized and printed questionnaire.
7. Interview:
Interview method also helpful for upward communication. Through interview subordinates are asked regarding their problems and employees get an opportunity to express their views.Upward Communication.

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Effective upward communication

Factors for effective upward communication

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Upward communication is an "information flow from the lower levels of the hierarchy towards the upper levels," In order to your communication being regarded effective, the messages need to be efficiently sent and understood by the receiver.

The opportunity for upward communication itself sounds good but to make it effective manager or superiors have something to do.

Effective upward communication

The following factors should be considered to ensure effective upward communication.
1. Remove the blocks:
The first thing that manager should do to make the upward communication. Effective is they must remove the blocks or barriers to upward communication.

2. Create favorable environment:
To encourage the employees to imitate upward communication a friendly or cordial environment should be created within the organization.

3. Provide inspiration:
Executives should continuously provide inspiration to the employees to make the upward communication effective.

4. Ensure free flow of information:
Within the organization restrictions regarding free flow of information should be eliminated.

5. Proper analysis:
For better result information come through upward channel must be properly analyzed.

6. Recognition:
Employee’s efforts and willingness towards upward communication should be evaluated and appropriate measures should be formally recognized. This sort of recognition will encourage the employees in upward communication.

7. Boost up employee morale:
Employees attitude toward upward communication should be evaluated and appropriate measures should be taken to boost up their morale.

Prof. J.W. Newstrom and Keith Davis suggested that an ‘Open door’ policy should be followed to ensure effective upward communication. That is employees should be allowed to come to their higher management freely with any matter.

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