Monday, January 16, 2012

Requirements for Mass Communication

Requirements for Mass Communication

Hello dear friends here you will get What are the Requirements for successful mass communication? or, Requirements for Mass Communication. I guess you will get advantage from this site.
Like other forms of communication, there are some Requirements for effective mass communication preconditions are as follow:

Requirements for mass communication

1. Easy to understand:
The message of mass communication must be easily understandable to the audience.
2. Acceptance:
The success of mass communication largely depends on the acceptance of the message. Thus acceptability needs to be considered. Requirements for Mass Communication.

3. Clear concept:
The sender needs to have clear concept regarding the message to be transmitted.
4. Specific objective:
It is a ‘sin-qua none’ for the success of mass communication. Before arranging the message, specific objective must be fixed. Requirements for Mass Communication,

5. Proper media:
Selection of right media is another precondition for effective mass communication. Depending on the literacy level and expectation of the people, proper media should be selected.

6. Selection of time:
Timing of the mass communication is also an important factor liable for the achievement of goal.
7. Interest of the receiver:
In case of mass communication, for better acceptance the interest of the people should be given priority. Requirements for Mass Communication.

8. Honesty:
Honesty should be maintained throughout the mass communication process.
9. Courtesy:
For desired feedback courtesy should be maintained in case of mass communication.

10. Natural tone:
Any kind of artificial tone should be avoided in mass communication. To prove the honesty and willingness of the sender natural tone need to be followed. Requirements for Mass Communication.

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